You'll learn about Meta-Brand Architecture and explore why brands fail, not because of poor design or unclear structure, but because they lack a governing logic for meaning and authority. It reframes branding as a structural and leadership concern rather than a visual one, introducing meta-brand architecture as the invisible layer that determines whether an organisation remains coherent under growth, pressure, and change.

When changes to lore and narrative direction were introduced, the issue was not simply whether those changes were right or wrong. I am not interested in adjudicating that. What matters is that those changes surfaced a deeper question: who has the right to decide what this brand is now, and on what authority?